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Customise posters I 2018

Indesign & Illustrator

Context

My role

A set of three Customise posters designed as a tool to uncover customers needs. This was used to help contact centre employees have meaningful customer conversations. 

Due to the success of the posters, employees are having better customer conversations to meet the need of the customer and all the AMI retail network across New Zealand have ordered them for their stores. 

I worked with stakeholders to design and develop a set of three Consumer Customise posters for contact centre Sales employees. These posters were designed to close the gap that customers were facing — having a product that correctly fits their need. The posters were used to help employees have the right level of conversations with customers, from the beginning of a call, through to the end. It shows a step by step process from being customer ready, to uncover customers needs,right through to offering the right type of solution, to meet that need. For this to succeed, the design needed to be simple, easy to understand, quick to pick up for employees, that are busy and on the go. I achieved this though the simple layout and circular graphic. This  helped lead the viewer step by step, along with illustrated icons to easily identify each step. I ensured the layout, type and colours were on brand and tested the prototype with users to ensure the final solution was fit for purpose.

Key responsibilities

  • liaised with stakeholders to understand project requirements

  • designed artwork in line with IAG brand requirements 

  • prototype and mock-ups created

  • finalised solution design with stakeholders

  • incorporated design thinking principles in this project

  • used the Agile way of working approach to deliver project

  • liaised with third party vendors to print and deliver the posters

  • communicated and organised delivery to all AMI branches and call centres
    in NZ

CUSTOMISE POSTERS

DESIGN / BRANDING 

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