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Customer Promises course I 2019
Illustrator, Photoshop & Articulate 360
Context
The Customer Promises course was developed for all IAG NZ. It is a set of commitments created to help employees deliver excellent customer experiences, across all interactions, to ensure a positive impact on the end customer.
All commitments have a video of an employee (from different areas of the business) who talk through an example of how the commitment has been bought to life within the business. This was used to make the content relatable and applicable for everyone and engaging.
The final product is currently ‘live’ and receiving some great feedback as to how well thought out, branded, clear, engaging, and easy to understand the course is.
My role
Customers are the heart of any organisation.
This course plays an integral part to ensure employees know what IAG's Customer's Promises are and how their role connects and impacts the end customer.
As the course was rolled out to all IAG NZ employees, time, and relevance to role, was a huge factor in developing this course.
I used layout, typography, visuals and interaction design to tell a story, which all linked back to the customer. I worked with stakeholders to ensure the content was relevant, easy to understand, bite sized. I built interactions which were easy to navigate, created illustrations, to visually engage the learner and ensured that it aligned to IAG's brand guidelines, for a better user experience. I created assessment questions which had a 'try again' feature if the learner answered incorrectly. This function also included a pop up that provided instant feedback. This allowed learners to learn on the spot and progress through the rest of the course quickly and efficiently. I tested the prototype with users, used feedback to feed into the final solution and used an Agile project management approach to deliver to the deadlines set.
Key responsibilities
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liaised with stakeholders, SMEs and project teams to understand project requirements
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worked collaboratively with different teams, getting approval/ buy in– within all stages of the project from all stakeholders involved to ensure delivery of project
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communicated clearly across the board to all stakeholders involved to meet expectations and stay on the same page
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developed and tested the prototype created
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effectively organised and prioritised work to meet expectations
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tracked milestones to ensure delivery
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designed and developed the course
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created collateral and built interactions
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user testing to improve the end solution, to ensure it is fit for purpose
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tested solution (engagement, functionality, system load) prior to delivery
Note
I'm unable to share specific content of the work that I've designed and developed as I'm in a internal role at IAG.
CUSTOMER PROMISES COURSE
DESIGN / BRANDING / MOTION GRAPHICS
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