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APPAREL MAGAZINE ADVERT — PIERRE CARDIN TIES I 2013

Illustrator & Photoshop

Context

My role

Key responsibilities

This is a magazine advert for Kirkcaldie & Stains. It showcases their Winter Collection range of Pierre Cardin ties. 
The use of geometric shapes in the advert (the background and the circle the ties are encased in) are used to stay true to Pierre Cardin identity and branding. 

I worked with the Corporate Sales Manager to create this advert. I photographed the ties, edited the images and designed the look and feel of the advert in line with branding. I created and tested the prototype and used feedback to improve the end design. I setup the artwork as per the magazines guidelines and liaised with the magazine to ensure smooth delivery of
the project. 

  • liaised with the Manager to understand project requirements

  • worked collaboratively and got approval from all involved

  • effectively organised and prioritised work to meet expectations

  • tracked milestones to ensure delivery

  • designed and developed the advertisement

  • liaised with third party vendor to ensure delivery of project

APPAREL MAGAZINE ADVERT — PIERRE CARDIN COTTON VELOUTE TIES

DESIGN / BRANDING

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